Thursday, September 12th
8:00 - 12:00 pm
Registration / Information Desk Open
8:00 - 9:00 am
9:00 - 12:00 pm
Nicole Mazza, Publisher and Chief Marketing Officer, The Affluent Traveler Collection
Welcome! Hear from Nicole Mazza, Publisher and CMO , The Affluent Traveler Collection get excited for the days to come with information regarding some highlights of the Symposium. Topics will include the latest and greatest in the world of luxury travel for 2020, the latest trends and how to market effectively, expanding your knowledge and relationship with leading suppliers, how to utilize your Affluent Traveler Collection products to drive luxury sales, plus much more.
We can’t wait to see you in sunny Southern California!
Andrea Johnson, Chief Storyteller, Brain Candy Marketing Ltd.
Luxury branding – why being ‘different’ is important in a sea of standardization.
As the luxury travel sector continues to grow and mergers and acquisitions create ‘super brands’ important attributes of brand differentiation are being lost. Unique, boutique and bespoke are now descriptors only accurate for a select few. In addition, the common denominator in unified metrics are breeding standardization into an otherwise highly personalized service driven sector. There is an incredible opportunity today to differentiate your brand what truly makes you different.
Key topic areas include:
- How luxury brands are being impacted by growth
- Why brand differentiation matters to consumers
- Why brand measurement is important in reducing standardization
- What you can do to connect with luxury consumers
How To Grow An Email List Of Perfect Clients That Will Grow Your Bank Balance
Sandra McLemore, Travel Industry Expert & Host
Do you ever feel like you’re living client to client, kind of like pay check to pay check? When your traffic stalls, so will your revenue. And nobody wants a travel business like that. For your travel business to stop surviving, and start thriving (think 6 figure profit), you need to make list building your #1 priority in 2019 and 2020.
In this session we are going to blow the lid off a genius strategy that you can implement immediately and for zero cost. We’ll show you how exactly a marketing funnel opens with a lead magnet, how to create a high converting lead magnet in order grow your email list, and then what to do with that list to close your sales. We’ll also highlight a case study of a solo travel advisor who grew their list from 12 people to 1200 in a matter of months, and then sent out a sequence of weekly emails culminating in one month of $418K of travel bookings. It’s not impossible, it’s intentional.
12:00 - 1:15 pm
1:30 - 4:30 pm
Guest Speaker: Social Media Tips and Tricks
Janet Bava, Senior Vice President, AmaWaterways
Peer to Peer Discussion: Best Selling Tips and Tricks
Moderated by Janet Bava, Sr. Vice President, AmaWaterways
ATC Engagement Council Members: Cindy Spivack - Luxury Travel, Ann Osten - Sadie’s Global Travel, Christen Perry - Classic Travel Connection, LuAnn Lisell - Lisell Travel
Join AmaWaterway’s CMO, Janet Bava, as she provides insights on how you can leverage new trends in order to improve travel sales and marketing efforts. With new competition continuously entering the industry, it’s important to keep up to date on how you can provide the best of the best for your clientele. Engage in discussion with your peers about the market and sales trends while learning tips and tricks on utilizing digital media and social media to aid your company and mission. Come ready to learn new skills and interact with some of the best in the industry.
Luxury Hotels Trends
Moderated by Thomas Hayden, Senior Vice President, The Affluent Traveler Collection
Panelists: Jason Kycek - Casa de Campo, Meire Ramos – Marriott, Sandy Schwab - Elite Int’l, Matthew Dunn, Senior Leisure Sales Manager, The Knickerbocker Hotel
Listen in on a panel of luxury hotel executives moderated by Thomas Hayden, CTC, Senior Vice President of Global Luxury Sales, The Affluent Traveler Collection.
Depending on who you ask, the key indicators and necessities of a luxury travel experience may be different. But, at its core, luxury travel calls for a truly exceptional, memorable and unique experience. Hotels are a key indicator of a luxury experience. Learn more about the popular trends currently happening and what can be expected in the foreseeable future when it comes to luxury accommodations and hotel guest experiences
7:00 - 9:30 pm
Reception and Dinner