Chief Storyteller, Brain Candy Marketing Ltd.
Andrea Johnson is a highly skilled marketing executive and serial entrepreneur. With decades of global executive leadership experience, Andrea’s creative and innovative thought perspective and approach has been the impetus for many business strategies that drive and foster consumer engagement, loyalty, profitability and advocacy. Andrea has contributed to her clients’ success through her commitment to the fundamental belief that “while customers drive revenue, happy customers drive profit”.
Andrea’s expertise in customer-centric branding, marketing and operational strategies was honed through her award-winning work in the technology, telecommunications, financial and global luxury hospitality industries. Her vast experiences, coupled with her customer-centric mindset offer a unique perspective to customer experience improvements at every brand touch point. Andrea has achieved success in exceeding revenue expectations, identifying new markets and increasing brand loyalty through optimizing the complete customer experience to drive operational efficiencies, brand equity and profitability.
Andrea has worked with large global brands as well as start-ups. In addition to leading her global marketing consulting practice, she has followed her passion for innovation has developed and is operating several global businesses ranging from high-touch luxury travel and lifestyle services and a unique online retail brand. The diversity of her global business interests and insatiable curiosity keep Andrea on the pulse of what’s happening now that will shape the world tomorrow. A natural storyteller and inspiring leader, Andrea thrives on imagining the art of the possible.
A global citizen from day one, Andrea grew up in France, Belgium and Switzerland and has developed marketing programs and strategies in over 50 countries. Andrea is in progress of completing a two-year program at MIT in Boston in Global Strategy & Innovation. Voted one of 25 Luxury Women to Watch by Luxury Daily magazine, Andrea is an active paid lecturer on topics relating the shifting patterns in luxury consumption, luxury hospitality, market opportunities and globalization and has also developed marketing courses in Marketing Automation, Brand Storytelling, Data Storytelling and Self-Confidence for Women in Business.