Janet Bava

Chief Marketing Officer at AmaWaterways River Cruises

Results-driven, travel industry marketing professional with over 15 years of experience in delivering best-in-class, customer-centric B2C and B2B communication strategies for global brands like Royal Caribbean International, Universal Orlando Resort and Silversea Cruises. Most recently named Chief Marketing Officer for AmaWaterways, the leader in active river cruising.

Accomplished subject matter expert in the development of integrated, personalized marketing strategies targeting the always addressable consumer. Expertise in the acquisition and retention of new and existing customers, as well as, ensuring marketing programs deliver a cohesive customer experience and drive maximum engagement irrespective of content delivery channel. High regard for the travel advisor community and their role in the ever-growing travel industry.

Extensive experience working with internal cross-functional teams providing leadership into the creation and management of loyalty program initiatives including channel and communication strategies, customer segmentation, reporting, testing, and analysis.

Well-traveled, trilingual speaker fluent in Spanish, Italian and English.

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